Posts Tagged ‘color’

2012, The Year Of Tangerine Tango

Dec. 11 / 11

Pantone has released its always interesting color of year. This year it’s a feisty shade of orange (or red?), and they’ve dubbed it “Tangerine Tango.” The Pantone code is 17-1463, but since I live in the web world, I’ve recreated it with this hex code: #e1523d. I also took the liberty of putting together some split-complements (see graphic above). Those hexes are #348ec0 (blue), and #80cb37 (green).

So get trendy, people. Ditch your boring old Bauhaus red, and convert to Tangerine Tango.

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Color Psychology Infographic

Oct. 29 / 10

Color psychology study results in a nifty little infographic. What could be better?

Highlight results from the study:

  • 93% of consumers place visual appearance above other factors when shopping.
  • 85% of consumers indicate color as the primary reason for why they buy a particular item.
  • Color increases brand recognition by 80%.
  • Yellow = Optimistic and Youthful.
  • Red = Energy, increases heart rate and urgency.
  • Blue = Creates sensation of trust and security.
  • Green = Associated with wealth and easiest color for the eyes to process.
  • Orange = Aggressive, call to action.
  • Pink = Romantic and feminine; used to market products to women and teens.
  • Black = Strong and sleek; used to market luxury products or high-end items.
  • Purple = Used to soothe and calm; often seen in beauty products or categories for the aged.

More info here

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